measuring factors affecting female entrepreneur's business performance in rural areas of mianeh county

the main purpose of this applied research is to investigate the factors affecting rural female entrepreneur’s business performance. based on theoretical literature, business performance is affected by several factors such as demographic characteristics, environmental factors, motives, social networks, skills, human capital and social learning. this research has been conducted applying a surveying technique by using questionnaire as the main tool. the population consists of 111 rural women who owned business in mianeh county. the analysis and structural equation modeling showed the significant relationship between independent variables such as rural women’s goals, motives, planning skill, business skills and their business performance. based on the research results, straightening these variables can enhance rural women entrepreneurship development.